A Customer-Focused Philosophy

A Customer-Focused Philosophy

In 1997, when the very first Genesis Magnum Shear rolled off the assembly line, it was the start of something special—a company dedicated to providing real solutions for the challenges of the scrap processing and handling, demolition, and reconstruction industries.

Today, as we mark our 10th anniversary, it’s only fitting we cite the single most important factor in our decade-long success story: you, our customer.

You asked for a better shear with more power and less maintenance.

Our answer was the first generation of Magnum Shears; your overwhelming acceptance said we got it right.

You wanted a shear that could cut faster and increase production.

Our regeneration system (speed valve) gave you both.

You demanded the strongest shear possible.

Our shears’ construction of Weldox 130 steel – the finest steel in the world – makes it possible.

You wanted a reduction in maintenance-related downtime.

We answered with a pair of industry firsts: an auto-lube system and bolt-on piercing tips.

And in 2006, you wondered what we could possibly follow all that up with. In response we launched the XP MAXX Series Shear that delivers even more shear power on the same size excavator.

We thank you for your loyalty and pledge to continue to build the best products at the best value and back them with an unbeatable level of customer service. Because ten years and 1,300 Genesis shear sales later, it’s still really all about you.