Genesis Attachments announces Jeff Powell has joined its sales team as regional manager of the newly created Heartland territory.

Covering Colorado, Nebraska, Kansas, Oklahoma, Arkansas, Missouri and Southern Illinois, Jeff will provide attachment, parts and service sales and application support to the demolition, scrap and material handling industries. He will also manage Genesis' dealer presence in the territory.

Jeff has worked in the heavy construction and agricultural industries for more than 20 years and brings product and sales management, new product development, service training and service parts product management experience to Genesis.